類似應用可見度增長。這是關於推薦部分,當應用商店將您的APP應用推薦為類似應用時。在 Google Play 中,我們建議分析Google Natural Language API中的長描述。此工具根據文本描述確定您的APP應用屬於哪個類別。它的置信度得分(Confidence)表示為一個介於 0 和 1 之間的數字。數字越高越好。一個好的分數是從 0.8 開始。
分類列表更加詳細,與 Google Play 的官方分類有所不同。如果算法自信地將您的APP應用歸類為不相關,則您需要編輯您的描述。它會影響探索流量。算法必須準確地了解哪些用戶推薦您的APP應用程序。“類似應用程序”部分可以帶來大量下載/安裝。但是對於不相關的受眾來說,高轉化率是不可能的。
使用 GNL 檢查競爭對手的描述。查看 Google Play 將它們歸為哪一類。你的類別匹配嗎?嘗試通過提高您的信心得分來屬於這一類。對於算法,這將表明您的遊戲APP可以被推薦為相似遊戲。
外部廣告流量可以在啟動時提供幫助。這將有助於在應用商店中脫穎而出,因為下載安裝總數會影響關鍵字的排名,並增加選擇的印象。在某些情況下,例如當應用程序處於競爭非常激烈的利基市場或反之亦然時,在相當具體的情況下——這只是必要的。多虧了它,您將開始更快地為關鍵字編制索引,尤其是在我們談論 Google Play 時。外部廣告流量,如 ASO,是營銷策略中最重要的元素之一。它們一起可以產生更好的效果。
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