瀏覽您的 SO 的生日禮物卻被該產品的廣告永遠跟踪?我們都去過那裡。儘管重新定位可以在品牌程序化策略中發揮關鍵作用,但品牌還可以採用許多其他定位策略來尋找和吸引關鍵受眾。這些可能有點性感,例如通過萬事達卡疊加以前的購買數據、實時和歷史地理位置數據,或者它們可能稍微不那麼前衛但仍然——有效,採用內容相關定位等策略,廣告與相關內容一起出現。
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